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Event to Income
Turn a free online event into a full client roster - without the endless follow-up.
REGISTER TODAY FOR $35
I WANT IN!One well-structured event can create more clients than weeks of sales calls and back-and-forth DMs.Â
Even the ones who have been ghosting you.
→ If you’re a coach or service provider who relies on referrals and renewals and renewals (and you're tired of the inconsistent sales)
→ If you’re showing up, posting, and having conversations- but it feels like everyone is "thinking about it"
→ OR if you know you're ready for more but your current approach keeps getting you the same results…"
 What you'll walk away with after Event to Income...
A complete plan to launch your event this week > no overthinking, no endless prep. You'll know exactly what to teach, how to structure it, and how to fill it.
A way to promote your work that doesn't feel like selling >Â instead of chasing leads, you'll host something your audience actually wants to show up to.
A clear path from free event to paying client > so the people who experience your work have a natural, low-pressure next step into your offer.
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From zero to $21,000 in one week.
“I went from thinking about selling my offer to $21,000 in CASH after my online event"
 “I'd been procrastinating on launching an event because I wasn't sure I knew all the steps to launch my new offer.
I wasn't sure how to create an event that wasn't just a sales pitch AND also setup sales on the backend.
 I started creating my Passion to Pitch workshop (the first step my ideal person needs to go through) and within a week I was ready to start welcoming people in."
Result:
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my email list grew 4x
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 I had a $21,000 sales weekÂ
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I felt so excited to have an an additional revenue stream outside of corporate
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I now have a repeatable process for this offer for years to come
 – Juliana A., Executive Coach
Hey It's Sarah :)
I am a marketing expert and leadership coach and have been studying business for over a decade. As someone who scaled a startup company to an Amazon acquisition through digital marketing - I fell in love with the art of marketing early on in my career.
Since then I have been helping online business owners turn their ideas into services, group programs, digital products and build businesses that support the life they actually want.
Over the last 5 years, I’ve helped 50+ students gain clarity and launch their offer. But I didn’t start here.
- I walked away from a well-paying corporate jobÂ
- My first launch made $2,000
- My launch after that made $0 (this one hurt)
- And a fear of public speaking almost took me out
But today? Multi five figure launches are the norm. Because what works isn’t complicated. If you’re doing all the things but still wondering what’s working, I’ve made the mistakes so you don’t have to. You’re not alone. In fact, you’re in the exact right place.
 Get ready to enter a season where your ideas move faster because you are not building alone anymore. This is the thing I wish someone had handed me when I was starting out.
You're one event away from your next round of clients.
We’ve got students who are succeeding with launching events in all kinds of niches:
YOU MIGHT BE THINKING....
“Events aren't my thing…”Â
You don't need to be a natural host. You just need a simple structure that makes showing up feel easy & we give you exactly that.
“But I’ve tried posting consistently”
Consistency isn’t a strategy. Event to Income shows you how to create a valuable event that takes people from 'I love your content' to 'I'm ready to buy.'
“I haven't seen results in the past from hosting an event…”
Event to Income gives you frameworks, templates and prompts so you communicate effectively the result your event is giving them and to make sure YOU follow all the way through.
What's Included When You Enroll Today
-Â The Event to Income Training
60 minutes of bite-sized, watch-and-implement videos that walk you through exactly how to design, fill, and host an online event that converts.
- Your This-Week Launch Plan
A step-by-step project plan so your event is scheduled, structured, and ready to go before you finish watching. No overthinking. No endless prep.
- Frameworks, Templates + Prompts
Everything you need to know what to teach, how to talk about it, and how to invite people in - without starting from scratch.
Plus These Bonuses:
- Sales Page Template + Training
Write a high-converting sales page for your event fast - even if writing isn't your thing.
- Tech Toolkit
Every tool I use to run and grow my online business, so you're not wasting hours googling what platform to use.
- Email Templates
Done-for-you emails to send your registrants so more people show up, stay engaged, and take the next step