Everything you need to know about email marketing systems and what really works.

Everything you need to know about email marketing systems and what really works.

Email is a super simple way to communicate, build relationships and convert clients. Unlike social media, you own the platform and data so you can reach your people at any time.

I’ve been working in email marketing systems for 8 years. I’ve used email for startups, big corporations when I worked at Amazon & Reebok, my own business and have launched email systems for my clients.

Do not hand off email marketing to a 3rd party management system. Email is so simple now a days, you want to know how to do it yourself. Here are my top 3 options when deciding an email vendor. You do not need to do more research. Just decide.

FloDesk [$19 p/month] -Simple email system with plug and play templates. If you are under $100k and don’t have a website yet you can also use Flodesk checkouts as a payment processor, landing page, email capture system and funnel host. All in one baby!

Your Course Provider Email System [variable] -If you have a course provider like Kajabi, Thinkific, Podia, or any other course provider system you can use their email system. It may not be the most robust option but simple scales.

Your Website Host Email Services [variable on plan] Keeping along the lines of simple, you can use your website host options. If you have something like Squarespace it actually gives you the option to add email & course hosting all in one platform for different plans.

As you can see, simple is better. If you don’t have to add another platform to your tech stack it makes it even easier. Yes, I have 10 other options you can choose from- but options create more confusion. Once the system is in place you can focus on your zone of genius.

The most important part is to utilize it. Decide. Implement. Sell. Make money. If you want support on creating content for the emails that convert head to my homepage to grab “Simple Sales” a complete guide to writing content that converts.

Sarah Buckley